A few days ago, I received this email in The Royal Half inbox from a gentleman who said he was working with the Los Angeles Kings.
It was from a company called Epic States, who describe themselves as a "strategic consulting and marketing firm with a focus on leveraging social media to engage our clients’ customers." So, being the inquisitive nerd hockey blogger that I am, I replied to this email with something along the lines of "Your ideas are intriguing to me and I wish to subscribe to your newsletter." I mean... he promised prizes in his email, right? Prizes are awesome! So here was his response:
Huh. So let me see if I have this straight. If I can get as many people as I know to purchase tickets (albeit at a low, low price) I will be crowned Los Angeles Kings SuperFan and the prizes are tickets to the last regular season game and 4 tickets to the first playoff game. Tickets that as a Half Season Ticket Holder Package owner... I already have paid for. So basically, being a SuperFan means that I am a non-paid member of the Los Angeles Kings Ticket Sales Department?
Look, Epic States, I'm not going to tell you how to do your job. I realize you are one of the several "Social Media Marketing Firms" that now exist in this day and age... but being a Kings SuperFan... doesn't come from getting the most tickets sold over the final two weeks of the season. You want to know what a SuperFan is?
A Kings SuperFan is renewing my Half Season Ticket Package the last 7 years... 6 years of which this team hasn't made the playoffs.
A Kings SuperFan is putting down the playoff ticket deposit near the end of each season, just hoping the team gets hot enough to make it.
A Kings SuperFan is going to all the games I paid for during the season this team finished 2nd to last in the NHL.
A Kings SuperFan is watching your favorite team go on a horrible losing streak at the end of the season in 2 consecutive years and fall out of the playoffs.
A Kings SuperFan is watching your favorite team put together 3 consectutive playoff appearances, and then have one of the best lines in hockey be destroyed by injuries.
A Kings SuperFan is watching two of your best Captains be traded.
A Kings SuperFan is cheering as your team makes the Stanley Cup Finals... and then doesn't make the playoffs for another 4 seasons.
A Kings SuperFan is winning the first game of the Stanley Cup Finals on the road and then losing 4 straight.
A Kings SuperFan is 23 playoff appearances in 43 years of being a franchise.
A Kings SuperFan knows that this team traded what would be Ray Bourque for Ron Grahame.
A Kings SuperFan knows a lot of people that are on this list.
So there you have it, Epic States... (and don't think I'm not holding you responsible Los Angeles Kings Marketing Department... as you hired these guys!)... those are some of the requirements to being a Los Angeles Kings SuperFan. Not shilling tickets to my friends and family. Oh... and there is one more qualification to being a Kings SuperFan...
A Kings SuperFan watches their team be down 3-1 in the first period against the Colorado Avalanche and knows that they are going to come back and tie the game.
Kings 3, Av's 4 (SO)
Thank you Los Angeles Kings for never giving up and battling back to get a super important point in the Western Conference Playoff Race. You made this Kings SuperFan... and countless others very happy.